Well, you’re seeing a trend here of people who have made a big difference in my life and that of the business. The same account, one of our company’s original accounts that I mentioned in my earlier blog, has been that kind of friend. Well, it’s really been the amazing people we’ve worked with and continue to work with – everyone from the current CEO to a marketing manager who has been unwavering in her support of our business.
From day one, I have always approached this partnership (like all of our projects) as if I worked there. I wanted to learn as much as I possibly could. I dug way beyond typical marketing to understand their sales process, talk with their operations teams, and dig into the financial side of how they make money. I believed the more we knew, the better partner we could be. It has taken almost 14 years to develop the trust and mutual respect necessary to operate at this level; however, it has by far been one of the most gratifying experiences for me.
I think we all have this innate need to make a difference. I knew early on that to be successful and happy at self employment and marketing, I had to prove my value and worth to our clients. Fortunately, this has also benefited organizations and, more importantly, developed lasting friendships. We all do need each other and want to feel like we’re helping… even in the world of business.
